If someone asked an executive about their company culture 25 years ago, the response might be a blank look, an irritated eye roll, or an angry answer about the importance of work ethic over “touchy-feely” concerns. But now, people want the company they work for to take care of them, to pay attention to their needs as people and to offer incentives and perks beyond just paychecks and health insurance.The better a company’s culture, the more appealing it will be to the most talented and sought-after job candidates. 
